Apple’s Vision Pro virtual reality headset launches in U.S.

Apple Vision Pro, a revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment, arrived in Apple Store locations across the United States.

Apple team members celebrated with customers who were excited to explore the breakthrough product and participate in a new, guided demo experience, only available in Apple Store locations across the country.

Customers can book an in-store demo, discover, and buy Apple Vision Pro at their local Apple Store, as well as on apple.com and the Apple Store app.

Apple Vision Pro seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS, controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. An all-new App Store provides users with access to more than 1 million compatible apps across iOS and iPadOS, as well as more than 600 new experiences that take advantage of the unique capabilities of Vision Pro.

Apple’s Vision Pro virtual reality headset officially launched in the U.S. on Friday.

Customers who pre ordered the headset will begin to receive it or pick it up at Apple Store locations.

Apple CEO Tim Cook appeared at the company’s flagship Fifth Avenue store in New York City on Friday morning to celebrate the headset’s release.

Cook called it “tomorrow’s technology today.” The Vision Pro starts at $3,500.

“People can spread their payments out over time, and so that’s one affordability kind of thing,” Cook said, referring to a monthly financing plan that buyers can choose. “It’s chock-full of invention. It’s got 5,000 patents on it.”

“We think we priced it at the right level considering the value of it,” Cook added.